CNE Direct, a global technology lifecycle solutions company, has completed a major rebranding and is now illumynt.
The new illumynt brand reflects the company’s evolution and its approach to combining AI and data analytics with technology lifecycle management to deliver smarter, faster and more data-driven solutions focused on sustainability, security and value.
Committed to the reuse of technology, illumynt is focused on helping organizations identify more sustainable and secure paths for technology throughout its lifecycle. The illumynt name also reflects the company’s commitment to bringing greater intelligence into lifecycle management—including the ability to quantify key business and sustainability metrics such as Scope 3 emissions.
“The new illumynt brand reflects the evolution of our brand and organization, bringing a unique approach to technology lifecycle management,” said Omur Bagci, CEO of illumynt at the time of the announcement. “This unique and fresh approach infuses machine learning and data analytics into one platform that enhances the value optimization equation.”
Paul Knight, Founder and Chairman of illumynt, reflected on the company’s evolution since CNE Direct was founded in 2002.
“When CNE was founded over 21 years ago, I could not have imagined our vision to safely reuse technology would evolve into an advanced, data-driven platform focused on driving sustainability for refurbished electronics,” Knight said. “I look forward to our next chapter as the new illumynt brand continues to disrupt and innovate technology lifecycle management.”
The illumynt name and brand build upon CNE Direct’s established reputation as a flexible and responsive technology lifecycle partner. The rebrand did not change the company’s ownership structure.
About illumynt
illumynt, founded as CNE Direct in 2002, is a privately held technology lifecycle solutions provider focused on the secure and sustainable reuse of technology equipment. The company applies data, analytics and technology to help organizations improve decision-making across the technology lifecycle while maximizing sustainability, security and value.